What are the best ways to reach an Instagram audience?

Instagram Introduction

When starting out a new business or website it can be difficult to learn how to grow an audience on Instagram. Particularly if you do not have any experience in creating and promoting your ideas on social media. However, by promoting your website effectively, you can reach a new audience. One that can engage with your niche and build a long term engaged following. Instagram offers both a photo-sharing application as well as providing social media services.

There are some quick strategies that you can start implementing in order to grow your following.

Top 10 tips to grow your audience

1. Promoting your Instagram on online forums
2. Use Popular Hashtags to reach a wider audience
3. Monitoring Hashtags on the Instagram feed for ideas
4. Include a variety of video content on your page
5. Use Search Engine Optimisation to build your brand audience
6. Post reguarly to engage your audience
7. Make sure to follow, like and comment on other posts
8. Explore popular influencers to increase your followers
9. Use Geotagging to provide more information on your posts
10. Include giveaway contests, rewards and prizes to your audience

Outlined below are the key tools to promote your content and drive traffic to your website:

1. Creating an Instagram Account

By first creating an Instagram account you can start to promote your content on social media. There is a shift towards more visual content and engaging images. On Instagram, you can post up to 15-second videos and 10-second images. Therefore, Instagram has become widely popular over the last few years. One of the key benefits is audience insights. These analytics provide a snapshot of the preferences of users. Moreover, this information is key to determining what to promote to your audience. By better understanding your audience you can tailor the content and offer more engaging posts. Creating an Instagram account for free can be a great opportunity to grow an upcoming e-commerce business.

One of the risks is that your posts can be easily shared and copied by other users. This is done without necessarily giving recognition to the original author. The second factor for driving traffic has been the rise of influencers who promote through Instagram. These influencers with a large following promote a product and its features driving engagement. When a sale is made, they receive a commission in exchange for promoting the product. The difficulty in partnering with influencers is that they may not share the same audience as your brand. Therefore, you need to be selective in the avenue you use to promote your content. The Wage Investor Instagram Account offers the latest trends and information on passive income.

2. Schedule your Posts with Tailwind

Streamlining your promotion is a great way to save time and post effectively on social media. Tailwind specialises in promoting content via Pinterest and Instagram proving both scheduling and analytics tools. The main advantage is that it provides an optimal time to share your content. By promoting your content at the right times your information will be front and centre of the viewer’s mind. This is paramount on a fast-paced social media site where viewers have short view times. If you would like to try Tailwind for yourself, you can access it by following a link to the Tailwind signup page. By signing up you can score a $15 credit to use towards your Tailwind subscription. As this is an affiliate link I would receive a small commission upon signup.

3. Create with Canva

Canva is a graphic design company that has created a vast range of free templates to use when promoting your website. You can design anything from posters and social media posts to engaging presentations and stories. The key benefit to creating with Canva is that you can be original in your design. there is also the option to customise the template to fit your brand and features. Once you have created your design you can even send the image straight to social media sites such as Pinterest. This integration streamlines having to post between sites and reduces time spent on marketing your product. There are some additional features that come with Canva Pro. For instance, greater choice of design and customised features. these features you cannot get with the basic free plan. To get a free Canva credit and start designing your own creations head to the Canva Signup Page.

4. Uncover Unsplash Images

When deciding on how you can promote your website you can choose images from a range of different sources. Some require you to sign up in order to access their images. However, Unsplash is a free website that shares images you can input straight into your designs. The main advantage is that Unsplash gives you the flexibility to use the images for commercial or personal use. This is all done under their licence agreement. Another free website to source images includes Pexels. You can download short video clips to use in an Instagram story to promote your product or service. Furthermore, integrate with publishing tools such as Canva to make the social media market more streamlined.

Instagram Summary

Creating posts and building an audience with Instagram takes time and effort. By posting quality and engaging content you can drive more traffic to your blog or website. You can achieve an increase in traffic by using some of the different apps and websites to promote your brand. Canva can assist with graphic design, whilst Tailwind can help schedule your posts. Unsplash and Pexels offer images to design your posts and capture the attention of the audience. These tools will enable you to grow your audience and monetise the platform as your following and traffic increase over time. To learn how to drive traffic and create a successful blog have a read of affiliate marketing tips to monetise your website.