Artificial Intelligence (AI) can be an effective tool to start a new business in 2026 or save time and efficiently grow your business. Software such as Chat GPT, Google AI (Gemini) or Microsoft Copilot can offer search creativity and productivity through reasoning and real-time information and image generation.
How can you use Artificial Intelligence to grow your business?
I have summarised below some of the key AI Tools that can be used to grow your business:
Chat GPT – Summary
How can you use Artificial Intelligence to grow your business?
- Answers questions, summarises text, translates, codes and offers advanced data analysis.
- Create new content through stories, poems, and scripts
- Answer complex questions, researching background information
- Rewriting and drafting emails or texts that you would like written from a different perspective or tone
- Understands and interprets images and audio that can be created from descriptions
- Generate content with AI you can refine your social media posts and emails to reach a wider audience.
1. Use AI to get more leads (top-line growth)
A. AI-assisted content that attracts clients
AI can consistently produce content that positions you as an expert.
Examples in an Accounting business
- Blog posts: “Tax minimisation strategies for PAYG earners”
- LinkedIn posts explaining ATO changes in plain English
- Short FAQs pulled directly from client emails
How to use it
- Prompt AI with real client questions
- Repurpose one article into:
- Blog post
- LinkedIn post
- Email newsletter
- Website FAQ
This can result in more inbound leads without paid ads
Website chat that pre-qualifies leads
AI chatbots can:
- Answer common tax questions
- Capture name, email, and situation
- Route hot leads to you
Example questions
- “Do you earn over $90k?”
- “Do you own an investment property?”
- “Sole trader or employee?”
You can gain better clients and more prospects by qualifying the leads for your business.
2. Use AI to convert more prospects (sales efficiency)
A. AI-written proposals & emails
AI can draft:
- Fee proposals
- Follow-up emails
- Objection handling responses
Example
“Here’s why our fixed-fee tax service saves clients more than it costs…”
You still review and send—AI does the heavy lifting.
You can gain a better result through higher close rates and less admin time drafting emails.
B. Personalised follow-ups at scale
AI can help generate:
- Custom follow-ups based on prospect type
- Tailored messaging for investors vs employees vs sole traders
This will make clients feel they are getting a better service from your business.
3. Use AI to retain clients & increase lifetime value
A. Proactive tax planning prompts
AI can scan client profiles and flag:
- Potential deductions missed last year
- Timing opportunities (super, asset purchases, prepayments)
Accounting Business Example
“Client earns $130k, no salary sacrifice → prompt planning email”
As a business, you can upsell an additional value add service of tax planning and not just basic tax compliance.
B. Client education (reduces churn)
AI-generated:
- “What changed this year?” summaries
- End-of-financial-year checklists
- Simple explainers for notices
The clients of your business will feel more supported throughout the year, rather than a one-time offer to prepare their tax return.
4. Use AI to save time (and reinvest it into growth)
A. Admin & compliance support
AI can help with:
- Drafting workpapers
- First-pass summaries of documents
- Client email replies
By reviewing with AI first, and after you still review everything, you can get more marketing time spent rather than wasting non-admin billing time.
B. Process documentation
AI can:
- Document your internal workflows
- Create SOPs for future staff
- Help onboard contractors
You can grow and scale your business by creating internal workflows and standard operating procedures.
5. Use AI to make better decisions
A. Pricing & service analysis
AI can help you:
- Analyse which clients are most profitable
- Identify underpriced services
- Model new fixed-fee packages
Creating a better pricing strategy and offering sales that result in higher margins can increase your business profit and allow you to scale your business more easily.
6. A simple starting plan (low risk) – Call to Action
For an accounting small business or other business, adapting these strategies to start to grow your business with AI. You can do just these 3 things now to start here:
- Weekly AI content
- One blog or LinkedIn post per week
- AI email drafts
- All client and prospect emails start in AI
- AI tax planning prompts
- Use it to identify upsell opportunities
That alone can move revenue meaningfully within 90 days.
Tools that work well for small businesses
These are some practical AI tools that you can use to grow your business:
- ChatGPT / Claude – writing, planning, analysis
- Canva AI – marketing visuals
- Tidio / Intercom – website chat
- Zapier + AI – automate follow-ups
- Notion AI – SOPs & systems
Important caution (especially for accountants)
AI is a drafting and thinking tool, not a decision-maker.
- Always review
- Don’t give unverified tax advice
- Don’t upload sensitive client data without safeguards
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