Are you wanting to uncover new income streams and become a leading entrepreneur in innovative technology?
Whether you are just starting out your entrepreneur journey or are experienced in digital disruption. Follow these seven tried and tested steps to maximise your returns and enter new markets.
1. Marketing to Today’s Buyer
When you have turned your retirement into a new income-earning opportunity, you may have found that businesses today are not the same as they were when you first began your career. If you want to be successful in the age of technology, you have to know how to cater to your new customer base.
The following blog post offers tips and is just one of many informative resources made available to you by Wage Investor in collaboration with Zenbusiness.
2. Entrepreneur Tried and Tested Business Strategies
Firstly, according to Zenbusiness.com, learning what your customers want is the single most crucial aspect when designing a marketing plan. Secondly, you are not a mindreader, therefore potential customers will appreciate the opportunity to provide feedback on meeting their needs. Finally, take steps to get others opinions and evaluate their feedback. This might include posting to social media such as Instagram, networking with peers, or requesting feedback on a public forum.
3. Establish Entrepreneur Business Partners
Partnerships are valuable to all businesses. Start by approaching other entrepreneurs in your area who complement but do not compete with your own. For example, if you’ve opened a screenprinting shop, talk to your local sign maker to see if you can establish an affiliate network. Similarly, you might reach out to influencers to see if they could promote your business to their followers. While you might not grab the attention of a major online personality, even your hometown celebrity can help you push your business toward success.
4. Get Involved With Your Community
Speaking of your hometown, it’s time to prepare to participate in community events, such as vendor shows or the county fair. These are all great opportunities to put your feet on the ground and meet the people that you want to patronize your business. Before you set up shop, make sure you have the right processes and promotional material in order. According to conquest graphics, customers actually want things like t-shirts, calendars, tote bags, and drinkware.
5. Host Contests
Creating a contest or giveaway might be the most fun you’ve ever had marketing. CrateJoy explains that there is a difference between the two, and you might want to consider a contest if you plan to use user-generated content to bolster your promotion. The most successful entrepreneur can continue to innovate designing new marketing campaigns to build an audience and promote their brand. One example of this is through the Coinstash Wheel promoting on social media. Coinstash the cryptocurrency trading platform successfully captures a loyal following through its Crypto Wheel. Creating an interactive game to win digital prizes is a great marketing strategy. You can build your business market presence by offering a unique and entertaining product.
6. Bundle and value add
If you’ve ever been asked, “Would you like fries with that? It’s only $0.39 more,” then you are already familiar with the concept of bundling. In your own business, you might create a bundle that captures your customers’ attention. Product bundles are often successful, and they come with the added benefit of helping you reduce inventory or showcase a product line expansion. You can also offer different packages and discounts on products. Therefore, you can sell a unique product and provide value to customers.
7. Set up a Marketing Newsletter
It’s a common myth that email marketing is no longer a profitable endeavour for businesses. After all, you have to have an unsubscribe option and everyone’s inbox comes with a handy spam filter feature. But, fortunately, email marketing is not obsolete, and it is, in fact, a thriving sector. Don’t be shy about collecting people’s emails directly from your website or at community events. If they’re willing to give you their contact information, there’s a good chance that they actually want to read what you have to write, especially if it means special offers, discounts, and access to early events. You can capture their attention through engaging visual posts created through Canva and sent via Mailchimp.
Entrepreneur Summary
In days gone by, marketing your business was often a matter of shaking hands with everyone that walked by your storefront. This is no longer the case. If you want to reach your customers, you’re going to have to put in more work. This means knowing where they are and how to market to them. Hopefully, you have found the above information helpful and are now ready to announce that you are open for business!
When you’re ready to start investing, visit Wage Investor for access to resources and insight into how to earn a passive income through everything from cryptocurrency to traditional stocks.
