What is SEO?
With many people choosing to start a blog or website they may be wondering how to increase their traffic to their blog. Search Engine optimisation (SEO) is the ability to improve the quality and quantity of unpaid website traffic to your website. This is an issue faced by all bloggers and can be particularly challenging when starting out. The main reason being that you need to build up different traffic sources over time. I have summaries a list of key steps that can be implemented in order to increase traffic with SEO to your website.
Generating Organic Traffic
First, start with posting quality content that viewers will want to engage with and return to your website. Creating articles that have short, simple sentences are more likely to rank better with google. This is because a wider viewer base is able to understand the contant rather than just a select few with strong english comprehension. Creating posts that are greater than 500 words will rank better than a simple short article. This is because you need to combine simplicity with quality engaging content. This could be including a detailed review of a product that you have in your niche, as an example see the review I have written on Pearler.
Next, you will need to be consistent with updating regular content to gain an audience. This can be done through visual images in your article respresenting the content that you are creating. Input backlinks to these articles will boost the ranking of these blogs and increase your Google Search Engine ranking. This is because Google rewards those websites that post regularly with unique and informative content. Viewers also want to be either informed or entertained to capture their attention. A combination of these efforts will have a positive impact on driving traffic to your website and boost the organic traffic funneled to your website. See the latest tips to grow your traffic with affiliate marketing.
Creating a YouTube Account
One form of free promotion that many bloggers adopt is providing content through a series of YouTube videos. This drives traffic as it promotes your ideas in a different, more visual and engaging format. Posting a video embeded into your article can be a great tool for decreasing the bounce rate on your website. By viewers spending longer on your site to watch the video you can also increase your potential ad revenue. With these funds you can look to create higher quality YouTube videos that are more likely to generate a larger following. Blogging articles can be great to provide an in-depth analysis of a topic. However, to reach a large audience quickly YouTube videos can be a great method to engage with viewers easily. I have included the Wage Investor YouTube, see some of the latest videos about generating a passive income.
Promoting blog with SEO on Social Media
With social media being so popular, it can be a great free method to promote the content of your blog to increase traffic. Whether it be the latest article you have created, share some tips or quotes from your favorite author. Using an active voice can be a great way to express your opinion. The google search engine prefer the posts that express their own opinion rather that using a passive voice. By voicing your thoughts you will allow others to engage with your point of view either being positive or negative comments. This will allow others to have a debate and increase the people that may want to follow your brand and values. These different forms of engagement increase the likelihood that people are going to like and start following your content.
I have included a list of the most effective platforms for promoting social media that I have used. These top 3 platforms along with some tips to grow traffic are summarised below:
- Create a business account to track analytics
- Store Pins from boards that are specific to your niche
- Build up to at least 10 Boards each with 10 pins
- Create a “Best of” board to show case the pins that funnel back to your website
- Use long pictures as opposed to short to capture the viewers attention
- See some great pins on the Wage Investor Pininterest Page
- Join groups that relate to your niche
- Post responses to questions to gain followers
- Post your article content on a page to create a following
- Start a forum or group to get a community of people in the same niche
- Use ads where appropriate to gain a wider audience
- Follow the latest article on the Wage Investor Facebook Page
- Create an Instagram Business Account
- Keep track of the anaytics of your page
- Build an audience by consistently sharing content
- Provide engaging posts, quotes and stories to increase engagement
- Comment on other blogs to reach a wider audience
- Follow and tag some popular pages in your niche to promote content to their audience
- Follow the engaging stories on the Wage Investor Instragram Account
Engage SEO on Forums
By joining online forums such as Reddit and Quora you can reach a new audience and create a traffic source. These platforms are designed for you to pose and answer questions about a particular niche. Reddit has subReddit pages set up for people to create a community of like-minded people to post content that is aimed at the same interests. Therefore, it is a perfect method to engage with viewers and start promoting your content to a new traffic base. Creating a catchy heading can be a great way to capture the attention of readers. This is also applicable when designing a post on your blog. Separating these headings also allows the reader to follow the post in a methodical order and creates a structure to your answer. Be aware that some Reddit pages are very strict on their policies for posting and some do not allow people to self promote or post affiliate links. You need to make sure that you read and follow the guidelines to avoid being removed from the forum.
Blogging Platforms
Two blogger related referral platforms are Bluehost (website hosting platform) and Ezoic (an advertising platform). To provide some background, I used Bluehost as it is easy to connect with my WordPress website and the monthly fee is quite low around about $2.80 a month. I enjoy Ezoic as I was first using Google Adsense but was not getting much return. Switching to Ezoic tripled my return on ads. The other advantage is that Ezoic has lifted the requirement for traffic so you can get register a lot early once you have your blog up and running and have about 12 or so articles with some unique content. It takes a couple of weeks for the registration process to be approved but then you are up and running with a blog that you can now monetise and grow.
SEO Summary
Focus on SEO strategies to improve the quality and quantity of traffic to your website. Implementing simple steps such as shorter sentences, catchy heading, backlinks and images can improve the quality of posts on your website. Engaging viewers through different social media platforms such as Pinterest, Facebook and Instagram can provide another great source of website traffic. Commenting on forums such as Reddit and Quora can be another way to engage readers and viewers to your website. Creating links to YouTube videos that you have posted on your content will increase your brand and promote your material on a different platform. A combination of these different SEO tips will enable you to grow and scale your blog more quickly to increase the monetisation of your audience in the future. If you want to commence your blogging journey have a read of how to create a successful blog in 2021.
